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Digital Variable Printing

 
 
Personalization    

Summary

  • Use Printed Personal Information To Get Attention
  • Print Anywhere On A Card
  • Higher Cost Per Piece
  • Typically Higher Response Rate


Description

Personalization means adding a personal element to your postcard design. For example, you can print the name of the recipient in big bold letters on the front of your postcards, "Hello Joe Johnson!" If you're a mortgage broker you can offer a specific person a specific offer based on the customer list you purchased, "Mr Johnson, our records show that you qualify to a monthly mortgage savings of $123.49!"

Personalization can add that extra "Stopping Power" to get a customer to stop, look and take the next step. There have been direct mail tests that show that personalization can dramatically increase your response rates.

PostcardBuilder uses digital printing presses capable of personalization. Pricing will vary based on quantity, but in most cases pricing is consistent with current pricing with a one-time set-up fee of $50.



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