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Mailing Lists Overview

 


Overview of the List Business Overview of the List Business
What You Get When You Purchase a List What You Get When You Purchase a List

Overview of the List Business



The list world is divided into compilers and brokers. Compilers actually compile the data. There a few actual compilers, most resources are brokers like ourselves. The compiler we use for residential data is Acxiom. Acxiom primarily supplies credit information to the financial industry and sells their lists as a side business. The compiler we use for business data is Compass. There are other many smaller "boutique" list compilers that will supply very targeted data for select industries. Most do not have online systems, but do sell through brokers. You can always call us to see who those sources are and get counts and costs.

Compilers get their data from a variety of sources - government records, utilities records, census data, surveys and other proprietary sources. None of the list compilers will supply information on every homeowner or every business. And though they try to keep their data up to date, they will only guarantee a percentage of their records. In addition, they only know so much about each business or household, so the more "selects" you want, the more targeted you want to be, the more you cut down the potential targets.

What You Get When You Purchase a List



Once you purchase a list from DirectMailTools, you will receive an e-mail with the list attached within 2 hours, usually faster. The list comes in both an Excel format and a CSV format (text format with comma separated fields). The list is not in a label format. To create labels you will need to go through the Mail Merge wizard in Word. Refer to your help screens in Word; the process is different based on the version of Word that you own. DirectMailTools currently does not offer the option of purchasing pre-printed labels. Lists also do not include barcoding or postal presort reports used in conjunction with a mailing permit. To use a mailing permit for postage automation discounts you will need 3rd party software or a mailing vendor such as PostcardBuilder.
 

Residential Mailing Lists:

By Acxiom Information on how the process works
Base Price
$0.03
Demographic Selects
$0.01 Each
Premium Selects*
$0.05 Each
Multiple Use
$0.03 Each
Minimum
$15

Get Started

Residential Lists by Acxiom

The Residential Lists are supplied by Acxiom - www.acxiom.com. Acxiom is one of the top residential list suppliers in the US. The Acxiom residential file contains data on over 135 million households and is compiled from multiple data sources including telephone directories, credit files, mail responders, government records and other proprietary sources. The Acxiom file follows strict consumer privacy guidelines (e.g. DNC, Do Not Mail) and guarantees 95% deliverability. For more information about how the list business works, go to Overview of the List Business.


Occupant Information on how the process works
Base Price
$0.01
Demographic Selects
N/A
Premium Selects*
N/A
Multiple Use
N/A
Minimum
$15

Get Started

Occupant Lists

The Occupant Lists are supplied by Contact Information Systems - cisdirect.com. Occupant lists include all mailing addresses within a given area. The areas are defined by carrier route and zip code. Each zip code has approximately 20 to 70 carrier routes and each route has approximately 200 to 800 addresses. You can choose carrier routes by average income or home value, and you have the option to get the primary name of the addressee where available. Typically the list will have 70% of addresses with a contact name, but this will vary by geography. Occupant lists qualify for "walk sort" or "saturation" Postage discounts.


Business Mailing Lists:

By Compass Information on how the process works
Base Price
$0.10
Demographic Selects
$0.10 Each
Premium Selects*
N/A
Multiple Use
Included
Minimum
--

Get Started

Business Lists by Compass

These Business Lists are supplied by Compass - www.cmsdm.com. Compass is a leading compiler of business data with over 16.6 million highly responsive and deliverable businesses by SIC Code and other firmagraphic selection options. Their database is compiled from multiple data sources including telephone directories, government filings, and annual reports and is phone-verified and updated monthly. Mail delivery is typically 94% and phone accuracy 90%. For more information about how the list business works, go to Overview of the List Business.


Other Mailing Lists:

New Homeowner
Base Price
$0.10
Demographic Selects
$0.01 Each
Premium Selects*
$0.03 Each
Multiple Use
$0.01 Each
Minimum
$15

Get Started

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New Mover
Base Price
$0.10
Demographic Selects
$0.01 Each
Premium Selects*
$0.03 Each
Multiple Use
$0.01 Each
Minimum
$15

Get Started

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