5 Tips for a Down and Dirty Direct Mail Test

January 14th, 2010

Many of our customers are new to direct mail marketing and want simple advice on how to test. Most serious direct mailers do a series of tests to determine the optimal response rate based on the list, offer and creative strategy. They want to be 95% confident in the results and they have the deep resources and time to get there. On the other hand, most small businesses don’t have the time or the resources. Most small business owners want to know if direct mail is going to work at all. So the question is how do you do a down and dirty test that will tell you if direct mail is viable.

I wrote the article “5 Tips for a Down and Dirty Direct Mail Test” to help out small businesses short on time and resouces. The article is in the “Pages” section to the right. Enjoy. Kurt

Customer Comment

January 14th, 2010

Couldn’t be more satisfied! Very pleased with the quality, ease, and turnaround. Will definitely be using you for monthly mailings! Thanks again, Loren

Customer Comment

December 8th, 2009

Our company is one of your new clients.  We have just ordered a second postcard mailer (the first was just 3 weeks ago).  First, let me say how indisputably pleased we are with your staff!  I have been in marketing / biz development for over 20 years and I’m not easy to impress, but your team has exceeded my high expectations.  We intend to continue “branding” our start-up small business using direct mail initiatives. 

The quality, cost and value is superb. Alissa

Customer Comment

November 18th, 2009

The mailers came out great, and y’all were wounderful to work with. I like the way the process is automated for ease of use, but that there is someone who actually checks the design and will work with me to make sure it meets all the necessary parameters for mailing. I was also grateful for all of your assistance since I was completely clueless. I will be using your company again when it’s time for another round of mailers. Thanks for all your help. Regards, Susan

Customer Comment

November 18th, 2009

I Loved your quality and turn around. The value was great. In fact, I was singing you praises and share your site with two peers… We will be working together again soon! Sincerest Regards, Diana

Customer Comment

November 16th, 2009

Carrie helped put together a mailing last week. She was wonderful to work with. She made many changes for use so quickly and rushed our order through. I just wanted to let you know how smooth she made everything for us. Beth

Customer Comment

November 13th, 2009

Just wanted to let you know we received the samples and we wanted to let you know that you and your team did a wonderful job producing these! Great looking quality! Fred

Customer Comment

November 12th, 2009

Completely satisfied and can’t thank you enough for the quick turn around and speedy delivery!!!! I hope to be able to send more business your way!  Kindly, Heather

Customer Comment

November 3rd, 2009

We go our brochures and they looked great. Beth was great to work with. She was very prompt in addressing the very minor issues that arose. We will be using your services in the future! Thanks, Mike

Customer Comment

November 2nd, 2009

Kurt, just wanted to take a moment to let you know what I think about you guys.  Without a doubt you are one of the best vendors I work with. I’ve worked with Hannah and Lydia both on more than one occation. They always get done what I need and quickly, and never with an attitude that my trivial requests are a hassle. And believe me, I have made some trivial requests over the years. As for the product, it rocks! Most internet based companies go out of their way to keep you from contacting them, but not you. You have definitely figured this little niche out, and your keep it reasonably priced. Since I started with you back in 2005 or 2006, I have never even searched fro another vendor even though I could probably save a few nickels. It just is not worth it. To conclude, keep up the good work Kurt. You have a top-notch product that keeps my business runny smoothly. Thanks. Brian B.