Many of our customers are new to direct mail marketing and want simple advice on how to test. Most serious direct mailers do a series of tests to determine the optimal response rate based on the list, offer and creative strategy. They want to be 95% confident in the results and they have the deep resources and time to get there. On the other hand, most small businesses don’t have the time or the resources. Most small business owners want to know if direct mail is going to work at all. So the question is how do you do a down and dirty test that will tell you if direct mail is viable.
I wrote the article “5 Tips for a Down and Dirty Direct Mail Test” to help out small businesses short on time and resouces. The article is in the “Pages” section to the right. Enjoy. Kurt
Customer Comment
January 14th, 2010Couldn’t be more satisfied! Very pleased with the quality, ease, and turnaround. Will definitely be using you for monthly mailings! Thanks again, Loren
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