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Click the headers below for full text articles.
- 10 Not-So-Obvious Direct Mail Mistakes
There are the obvious direct mail mistakes like no offer or call to action, the wrong phone number or web address, or misspelled words. Most marketers don’t need to read an article to figure those out. This article focuses on lesser-known mistakes that can make the difference between success and failure.
- Back to The Basics of Marketing
Maybe it’s time to get back to the basics of marketing. What
does that mean? It means start by doubting and questioning everything. Are your
current marketing programs bombproof? Do they consistently result in a positive
ROI? Can I make them better? What can I cut? What can I test? What do I
absolutely have to do make my business grow? Where do I begin?
- 4 Steps to Designing a Postcard
The structure we've designed in putting your postcard together involves 4 elements: Stopping Power, Relevant Message, Product Information, and Compelling Offer.
- 5 Tips for a Down and Dirty Direct Mail Test
Most serious mailers do a series of extensive and
expensive tests to determine optimal response rates. On the other hand, most
small businesses don’t have the time or the resources. Most small business owners
want to know if direct mail is going to work at all. Here are 5 tips for a down
and dirty direct mail test.
- The Big Overview Of Marketing: 7 Immutable Laws
Marketing
is basically the process of getting a person to recognize and consider your
product. In this article we’ve tried to make marketing simple by first
recognizing the fundamental laws that should drive your strategy. We've come up
with 7 Immutable Laws of Marketing. They are immutable because they are so
obvious, they can't really be argued or changed.
- Home Improvement Companies:
10 Hints on How to Get New Leads Using Direct Mail
Home improvement companies can include home
remodelers, kitchen remodelers, roofers, painters, siding and window
contractors, interior designers, landscapers, lawn services, tree services,
closet remodelers, heating and air conditioning contractors, carpet cleaners
and more; anyone that sells a service directly to homeowners to improve their
home. Direct mail for these companies is a proven marketing strategy that
works. These 10 hints can help you get the best return for your marketing
dollars spent.
- Property Mangers and Marketers:
10 Hints on How to Fill Vacancies Using Direct Mail
In most direct mail campaigns, the biggest driver of
success is the list, the second is the offer, and the third is the graphics and
text. Here are 10 hints that can help you fill your vacancies using direct
mail.
- Business to Business Marketing in Less Than 1,000 Words
A quick overview of B to B Marketing fundamentals. We rack our brains trying to get new customers, but often fail to recognize the marketing basics and stick with a plan.
- Community Marketing - tracting New Customers in Your Community
There are businesses in a community that service that community, but may not have the foot traffic or obvious appeal of a retailer or franchise chain. Dentists, Chiropractors, Insurance Agents, Optometrists, and others need to maintain continual awareness for when the purchase decision is made.
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