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Anniversary Mailing
A recognition of their anniversary as a customer - offer them something free to come back or a special offer on a new service.
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Invitation
To a museum or art gallery; to a Tupperware party; to a special event; to a grand opening. |
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Announcement
Anouncement of a new product, information that effects the customer's service, a special event.
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Lead Generator
Generate leads for new loans, equipment purchases, homes for sale, BIG purchases. |
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Appointment Reminder
A simple reminder to confirm an appointment and thank the customer for the opportunity to do business with them. |
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Keep in Touch
Awareness mailing to let your customers know that you're still in business. Some products have long sales cycles where buyers forget.
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Ask For Me
Put your picture on a postcard and ask the customer to come in for a sale and “ask for me.”
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Newsletter
You'd be surprised how much information you can get on a postcard - and it gets read! |
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Birthday
Birthday offer for a free entrée or two-for-one event during the month of their birthday. |
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New Product Launch
Announcement of a new product with maybe a special offer or a reply device to simply get a lead.
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Bring a Friend
Bring a friend during an open house for a health club, salon or a fraternal organization.
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Sale
The Second Most Powerful Word in Direct Marketing (free is the first). |
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Catalog Request
Qualify customers before you send out expensive catalogs. |
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Seasonal Promotion
The new fall line, furnace maintenance, lawn mowing service, garden center offer, summer sale, Holiday sale…
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Come back to the Store
Special offer to those high value customers that you haven't seen for sometime. |
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Sell Sheet
Send personalized information with your picture on it and the product in the style and color they prefer.
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Coupon Offer
Gift certificates, cents off, buy-one-get-one-free, service discount, you know… |
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Special Event
Club rallies, charity events, celebrity signings, wine tastings, movie preview…
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Customer Events
For the big picnic or pig roast |
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Survey
Invite feedback from your customers - they can go to your website, fill out a form or a short bounce-back card.
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FREE
The Most Powerful Word in Direct Marketing |
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Thank You
A follow-up postcard to say "thanks" for your order or a very large and special purchase - there's always referrals and word-of-mouth to think about.
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Grand Opening
Target all likely customer's in the neighborhood with a special invitation. |
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Two-for-One
An offer that always gets good response, especially with food, drink and entertainment.
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Holiday Greeting
Your customers will appreciate the gesture and a coupon can get them in the store for the big buying season - mail early. |
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Web Site
Use postcards to get people to visit your web site. It works! |
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